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Winning Business at Expo West

February 28, 2018 Carolyn Ansley

From March 8-11 the who’s who of the natural health industry gather in Anaheim, California at North America’s largest Natural…

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Posted in: Expo West, Marketing, Trade Show Filed under: Expo West, marketing, Natural Products, Trade Show

The Role of the Strategic Plan

January 10, 2018 Carolyn Ansley

On average the market capitalization of companies with long-term strategies grew $7 BILLION more than that of other firms between…

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Posted in: Business Planning Filed under: marketing, Strategic Planning

Planning to Launch

May 2, 2017 Carolyn Ansley 1 Comment

Launching a business requires a strategic plan. Entering a market without a clear plan will lead to costly mistakes, wasted…

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Posted in: Business Planning, Marketing Filed under: Business Planning, Greater Purpose, marketing

Your Customer is Your Best Marketer

April 28, 2017 Carolyn Ansley 1 Comment

User generated content (UGC) is one of the most powerful tools available to marketers. The challenge is to leverage it…

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Posted in: Marketing, UGC Filed under: marketing, Trust, UGC, User Generated Content
Brand for Benefit founder Carolyn Ansley on Kahshe Lake

The Accidental Benefit Marketer

January 16, 2017 Carolyn Ansley

About twenty years ago I inadvertently became a CPG marketer. Despite aspirations in the arts my graphic design co-op turned…

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Posted in: Company news Filed under: b corp, Beautycounter, benefit corporation, Brand for Benefit, branding, business, entrepreneur, Honest Company, marketing, mission, organic food, Whole Foods

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