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Are Benefit Corporations the Solution to Middle Class Despair?

February 24, 2017 Carolyn Ansley

On February 17, in Hamburg Germany Canadian Prime Minister Justin Trudeau addressed European political elite with a clear message. The…

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Posted in: B Corp, B Impact Assessment, Trudeau Filed under: b corp, B Impact Assessment, Brand for Benefit, Justin Trudeau
It's Your Choice

The Responsibility of Free Market Choice

January 29, 2017 Carolyn Ansley

Corporations, like people are not all the same. Social media has fortunately enabled us to get to know our brands…

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Posted in: B Corp, Corporate Social Responsibility Filed under: b corp, Brand for Benefit, business, Corporate Social Responsibility, socially minded

Grow Your Business 30% When You Do This

January 26, 2017 Carolyn Ansley

Unilever, Honest Company and Plum Organics have each experienced explosive growth in the last 5 years. Read on to find…

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Posted in: Market Disruptors Filed under: b corp, B Team, Brand for Benefit, Market Disruptors, Sustainable

Vote Benefit

January 20, 2017 Carolyn Ansley

Today marks the inauguration of the 45th President of the United States. Regardless of your politics our world has dramatically…

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Posted in: B Corp Filed under: b corp, Brand for Benefit, mission, Vote with your wallet

Millennials and Benefit Business

January 19, 2017 Carolyn Ansley

The word MILLENNIAL returns almost 40 million google searches. Much of the content describes them (born after 1980, digital natives,…

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Posted in: B Corp, Millennials Filed under: balance, benefit corporation, Brand for Benefit, Millennials, mission, purpose, socially minded

What is Benefit Business?

January 17, 2017 Carolyn Ansley 1 Comment

If you are not in the natural health or benefit space you may not be aware of the many benefit…

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Posted in: B Corp Filed under: b corp, benefit corporation, Brand for Benefit, mission, start-up
Brand for Benefit founder Carolyn Ansley on Kahshe Lake

The Accidental Benefit Marketer

January 16, 2017 Carolyn Ansley

About twenty years ago I inadvertently became a CPG marketer. Despite aspirations in the arts my graphic design co-op turned…

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Posted in: Company news Filed under: b corp, Beautycounter, benefit corporation, Brand for Benefit, branding, business, entrepreneur, Honest Company, marketing, mission, organic food, Whole Foods

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