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Author: Carolyn Ansley

The Good Business of the Women’s March

January 24, 2017 Carolyn Ansley

Driven by the current political climate, and in direct protest to the views of President Trump woman across the US…

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Posted in: Women's March Filed under: BCorp Benefit Corporation, Patagonia, Social Media, Women's March

Vote Benefit

January 20, 2017 Carolyn Ansley

Today marks the inauguration of the 45th President of the United States. Regardless of your politics our world has dramatically…

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Posted in: B Corp Filed under: b corp, Brand for Benefit, mission, Vote with your wallet

Millennials and Benefit Business

January 19, 2017 Carolyn Ansley

The word MILLENNIAL returns almost 40 million google searches. Much of the content describes them (born after 1980, digital natives,…

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Posted in: B Corp, Millennials Filed under: balance, benefit corporation, Brand for Benefit, Millennials, mission, purpose, socially minded

What is Benefit Business?

January 17, 2017 Carolyn Ansley 1 Comment

If you are not in the natural health or benefit space you may not be aware of the many benefit…

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Posted in: B Corp Filed under: b corp, benefit corporation, Brand for Benefit, mission, start-up
Brand for Benefit founder Carolyn Ansley on Kahshe Lake

The Accidental Benefit Marketer

January 16, 2017 Carolyn Ansley

About twenty years ago I inadvertently became a CPG marketer. Despite aspirations in the arts my graphic design co-op turned…

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Posted in: Company news Filed under: b corp, Beautycounter, benefit corporation, Brand for Benefit, branding, business, entrepreneur, Honest Company, marketing, mission, organic food, Whole Foods

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